职位名称：Brand Director
公司名称：某汽车公司
工作地点：中国
薪酬范围：
更新时间：2014-11-04 17:39:15

 Salary Range: Around 1-1.5 Million before tax

Report to: President of Great Wall Group

Target: European OEMs, Korea: Hyundai

(In Brand Media and Communications direction)

Responsibilities:

1.      Trim Great Wall brand strategy and establish brand development strategy planning

2.      Establish brand management system, to ensure the brand construction and maintenance work can be carried out smoothly

3.      Establish surveillance system of brand evaluation, combined with market research data, brand awareness, reputation and sales data etc. to analyze in order to achieve the monitoring overall effect of brand strategy

4.      Overall control, exam and approve the brand activity to ensure the activities support the brand target reached

Qualifications:

1.      Bachelor degree or above, major in Press, advertising, marketing and management professions

2.      Over 10 years brand management experience in JV or International Well-known auto enterprises,

General Skills:

1.      Have sensitive feeling to the market and strong information gathering ability, able to work independently for the brand marketing operation

2.      Proficient in using Office software to produce reporting files

3.      Familiar with domestic media environment, familiar with all kinds of media advantages, focus on new media development

4.      Fluent report and communication skills, able to complete the project reporting and review works independently

Core Skills:

1.      Ensure the brand consistent with company’s corporate culture; ensure customer relationship management solutions keep pace with the brand; ensure all media can increase the brand experience, in order to bring positive influence for the brand and enhance the brand image

2.      With brand strategy thinking, develop brand guiding principles, supervise brand activities execution

3.      With advertising companies and public relations management skills, overall coordination the cooperation between internal department and external companies during brand activities

4.      Integrate brand extension activities resources, develop brand extension activities based on brand positioning